Official Foot Locker Franchise & Partner-Store Program
The Foot Locker Franchise & Partner-Store Program provides a structured pathway for qualified entrepreneurs and retail operators to join one of the world’s most recognized athletic footwear and apparel brands.
We carefully evaluate experienced candidates, award territories in eligible markets, and guide approved partners through every stage of development — from store design and construction to merchandising, staff training, and launch execution.
Beyond opening day, our program office offers ongoing operational support, marketing resources, and brand compliance guidance to ensure that every partner location reflects Foot Locker’s global standards of excellence while serving the unique needs of the local community.
Foot Locker, Inc. is a leading global retailer of athletic footwear and apparel, with a heritage rooted in sport and a culture that celebrates sneaker communities worldwide. Headquartered in New York City, Foot Locker operates thousands of stores across North America, Europe, Asia, and the Middle East, supported by a strong e-commerce presence and a portfolio of trusted banners including Foot Locker, Kids Foot Locker, Champs Sports, and WSS.
With a commitment to inspiring and empowering youth culture, Foot Locker partners with the world’s top athletic brands to deliver exclusive product launches, innovative store experiences, and community-driven initiatives. Beyond retail, the company invests in diversity, equity, and inclusion programs, sustainability efforts, and grassroots partnerships that elevate local voices.
Foot Locker’s mission is simple: to fuel self-expression and movement by providing customers with access to the latest footwear, apparel, and lifestyle products in environments that connect sport, fashion, and culture.
Who we are
The Foot Locker Franchise & Partner-Store Program partners with experienced retail operators to expand brand presence responsibly, protect customer experience, and deliver long-term performance.
- Multi-unit retail mindset with rigorous selection and onboarding.
- Standards-driven approach to design, merchandising, and service.
- Omnichannel alignment across POS/ERP, releases, and local marketing.
Authorization
This website operates under written authorization for franchise/partner-store evaluation and program communications.
Evaluation & Eligibility
Screening, NDA, market scoping, and model confirmation (Franchise vs. Partner Store).
Design & Standards
Store layouts, fixtures, merchandising calendars, release execution, and audit readiness.
Pre-Opening & Launch
Site approval, fit-out, hiring, training, merchandising, QA checks, and opening calendar.
Our values
- Customer First: Consistent service, fit, and product storytelling.
- Brand Standards: Protecting design, merchandising, and release integrity.
- Operator Excellence: Data-driven KPIs (conversion, AOV, sell-through, shrink).
- Community: Local marketing and partnerships that build loyalty.
Leadership
Experienced retail, merchandising, and operations leaders focused on scalable partner success.
Robert Higginbotham
Senior Vice President, Financial Planning & Analysis, Investor Relations, and Treasurer
Peter Scaturro
Senior Vice President, Strategic Planning & Growth
Bryon Milburn
Senior Vice President, Chief Merchandising Officer, Design & Store Development
Program milestones
Phase 1 — Evaluation
Candidate screening, NDA, market capacity review.
Phase 2 — Standards & Design
Model confirmation, design guidelines, store planning.
Phase 3 — Pre-Opening
Site approval, fit-out, training, merchandising calendars.
Phase 4 — Launch & QA
Soft opening, audits, grand-opening marketing.
Territories & availability
Availability varies by region and model. Capacity and operator readiness determine awards.
Contact the program office
Have questions about eligibility, timelines, or store design standards? We’re here to help.